How to write an About page that builds trust with readers

The About page is often one of the most visited pages on a site. People want a quick sense of the person or team they are dealing with.

What to include

1. Who you are: your name or business name and what you do.
2. Who you help: the kind of readers or customers you serve.
3. Why you do it: a short story or reason in a few sentences.
4. What they will find here: the topics, products or services you offer.
5. How to contact you: an email, a form or a social link.

Keep the tone natural

Write the way you would speak to a new customer, with simple words and a friendly style. Avoid long claims such as "the best in the world".

Be honest and specific

Instead of "I am an expert", say "I have written about phone safety for three years". If you are new, say so, and explain what you are learning and what you promise your readers.

Add proof

A photo, a short list of experience or real feedback from customers can help. Always ask permission before you use someone's words or photo.

Add a clear next step

End with an invitation such as "Read my latest posts" or "Message me to order".

Update it

Review your page every few months and fix anything out of date. A neat, honest About page quietly builds trust long before anyone buys or subscribes.

Written by the EarnNaija team at EarnNaija Digital Technologies.

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